About Candor

FOUNDER & CEO

Get to know Nicole

As a first-generation college graduate with a family deeply rooted in the trades, I get this industry in a way most marketers don't.

I started my career at tech giants like Amazon before finding my way to construction marketing—first at a NYC general contractor, then at a construction tech startup connecting top ENR contractors with skilled tradespeople.

One thing I’ve learned is that most contractors have already built amazing reputations—but relying only on word-of-mouth leaves opportunities on the table.

With Candor, you get specialized construction marketing experience and practical strategies to stack your pipeline with the right projects and improve your margins, all without the costly overhead of a full-time marketing leader.

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  • Skillit

    “Nicole is someone you can always count on. Her deep marketing knowledge ensures that every project she works on is well-informed and strategically sound. Most importantly, she’s simply a joy to work with.”

  • Porch

    “In my time working with Nicole, she set aggressive targets and consistently achieved high-impact outcomes for the business. She’s the type of teammate that can handle anything you put on her plate.”

  • Bolster and Rockhill

    “Nicole’s marketing vision and operational expertise were instrumental in driving our company's growth. Her ability to generate leads and streamline processes significantly improved our operations.”

Let’s Connect

Set up a 1:1 intro session to discuss your construction marketing needs.