We’ve always relied on word-of-mouth. Why do we need Candor now?

Word-of-mouth is powerful, and you've already done the hardest thing—building a trustworthy reputation. Candor amplifies this foundation by creating consistent, predictable project pipelines. While your competitors are digitally capturing clients who don't have a direct connection to you, we'll help you scale beyond referrals so you can be more selective about your work.

What makes Candor different from other marketing consultants?

Unlike general marketing consultants or agencies, Candor brings actual construction industry experience from working with general contractors, top ENR firms, design-build firms, and high-growth ConTech companies, combined with marketing expertise from companies like Amazon. We understand how contractors estimate, bid, and win projects, enabling us to create marketing that speaks directly to your specific challenges and opportunities.

How can we measure ROI?

We track which projects come from which marketing channels with a simple dashboard showing pipeline value, cost per lead, and conversion rates. Winning just one additional project typically delivers 3-4x return on your investment. Plus, by attracting better-fit clients, we'll increase your win rates, saving thousands in other costs like estimating.

What's the investment, and how does it fit our budget?

Candor's services are strategically priced to remain under 3% of your annual revenue (the industry benchmark for effective marketing investment). Our streamlined approach eliminates the bloat of traditional agencies and full-time in-house teams while delivering specialized construction marketing expertise that drives measurable results. By focusing exclusively on construction, we've developed efficient systems that make specialized marketing accessible to contractors of all sizes.

How long will it take to see results?

Unlike traditional marketing that can take 6-12 months to gain traction, our construction-specific approach typically shows measurable pipeline improvements within 60-90 days. We focus on quick wins first—optimizing your existing assets and positioning—while building longer-term strategies. Most clients see their first marketing-influenced project win within the first quarter of working together.

Isn't hiring a full-time marketing person more cost-effective?

Marketing talent with construction experience is exceptionally rare—we bring more than 15 years of marketing expertise with half of that specifically in construction to help you win better business. A full-time marketing hire with Candor’s tenure and construction-specific experience would cost north of $150K annually. With Candor, you get specialized expertise for a fraction of that cost.

We're too busy to focus on marketing right now. Why should we prioritize this?

Being busy now is the perfect time to invest in marketing—so you can be selective about future projects and increase your margins. Marketing creates stability for long-term planning. With Candor, you don't need to do the work—we handle everything while you focus on operations.

Do you work with all types of construction companies?

We specialize in working with residential contractors, specialty trade contractors, and design-build firms looking to increase their project value and selectivity. While we have experience across multiple construction sectors, we're particularly effective for companies looking to move upmarket, diversify their marketing channels, or establish themselves as leaders in specialized construction services.

What if we already have some marketing tools in place?

Perfect! We'll leverage what's working and improve what isn't. Many of our clients have existing websites, CRMs, or marketing collateral that simply aren't optimized for construction business development. Rather than starting from scratch, we integrate with your current systems and enhance them specifically for construction industry best practices.

How does the engagement process work?

We start with a comprehensive audit of your current marketing efforts and positioning. Once we understand your specific goals and challenges, we develop a tailored strategy focused on your highest-value opportunities. Implementation happens in phases, with clear milestones and measurable results at each stage. Throughout the process, we provide regular reporting and strategy sessions to ensure alignment and maximize impact.