Our process
Here’s how it works:
1
Quick Wins & Foundation
Find what makes you different from competitors, set up simple tools to track and manage leads, and create messaging that speaks to your ideal clients.
2
Building Your Pipeline
Develop content that showcases your expertise, implement follow-up systems that convert leads, and update your online presence to attract the right projects.
3
Systems That Last
Train your team on easy-to-maintain processes, set up measurements to track what's working, and create a playbook for ongoing success.
"Nicole sets ambitious goals and consistently delivers high-impact results. Her professionalism gives you confidence she'll handle any challenge effectively."
— DAVE B., PORCH
FAQs
We’ve always relied on word-of-mouth. Why do we need Candor now?
Word-of-mouth is powerful, but your competitors are digitally capturing clients who don't know you. Candor amplifies your reputation while creating a consistent project pipeline, allowing you to choose your projects rather than taking whatever comes your way.
What exactly does construction marketing include? Is it just social media and a fancy website?
Construction marketing is about filling your pipeline with the right projects. We focus on strategic positioning to get you invited to bid on ideal projects, implementing CRM systems for pipeline visibility, and creating tools that showcase your expertise to decision-makers.
How can we measure the ROI?
We track which projects come from which marketing channels with a simple dashboard showing pipeline value, cost per lead, and conversion rates. Winning just one additional project typically delivers 3-4x return on your investment. Plus, by attracting better-fit clients, we'll increase your estimators' win rates, saving thousands in estimating costs.
Isn't hiring a full-time marketing person more cost-effective?
A full-time marketing hire with construction experience costs $80-120K plus benefits annually. With Candor, you get specialized expertise for a fraction of that cost. We'll set up systems that can later be easily managed by your existing team, saving you the six-figure expense while delivering better results.
We're too busy to focus on marketing right now. Why should we prioritize this?
Being busy now is the perfect time to invest in marketing—so you can be selective about future projects and increase your margins. Marketing creates stability for long-term planning. With Candor, you don't need to do the work—we handle everything while you focus on operations.